About us

Istoday was born in Toronto, Canada — founded by a group of young, yoga-loving individuals passionate about living authentically. 

The name istoday reflects our founding philosophy: "Enjoy the present. Live in the moment." 

We blend the inner calm of yoga, the urban minimalism of Toronto, and the beauty of performance design into everything we create. 

Guided by our core belief — Is Today: Enjoy the Present — we're dedicated to crafting yoga wear that is comfortable, supportive, versatile, and effortlessly refined. 

We're committed to premium fabrics, body-hugging tailoring, and thoughtful, functional design — so that every piece transitions seamlessly from the studio to the street, from your commute to your weekend flow. 

As a Toronto-born yoga lifestyle brand, istoday believes clothing should be more than what you wear — it should be a gentle companion that helps you stay present, connect with yourself, and move through life with ease.